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full list of dashboards:
Content Analysis
This report provides a holistic overview of the content on your website and how your visitors are engaging with it.
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Traffic Overview
This report tells you about your traffic sources so you can see which traffic sources are converting and which are not.
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Visitor Behavior
This report looks at your visitors and see how engaged they are with your site.
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Search Engine Analysis
This report provides a holistic overview of the organic traffic to the website.
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Conversion Tracking
This report shows you how visitors convert in engaged visitors, readers and subscribers over different periods of time.
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Basic Dashboard
This report tells you at a glance how your site is performing.
This dashboard will answer the following questions about your website:
Key Terms You Must Know
What To Look Out For On This Dashboard
Traffic Overview Dashboard
This report tells you about your traffic sources so you can see which traffic sources are converting and which are not.
This dashboard will identify who sends you website traffic.
Traffic Source Diversity
A Good Traffic Balance
- 50% Organic Traffic
- 25% Referral Traffic
- 20% Direct traffic
- 5% Campaigns and other sources
What To Look Out For On This Dashboard
Basically, check the conversion rate in the tables so you can see not only who sends you traffic, but also who sends you traffic that converts, which is a lot more valuable!
Search Engine Analysis Dashboard
This dashboard provides a holistic overview of the organic traffic to the website.
This is the traffic that is coming to you for free from the search engines!
Search Engine Traffic
- Google Searches
- Other Search Engines
- Which search engines are driving your organic traffic?
- Check that Google is over 80%, if not, you need to work on your Google rankings.
Entrances & Users By Keyword
This table shows if the people who found your site with a keyword found what they were looking for.
The entrances metric shows how many people arrived at the site.
The users metrics show how many users viewed or interacted with your site.
So people who 'entered' and found what they are looking for, and then stayed are recorded as users.
This report shows you which keywords visitors came to your site and how they interacted.
What To Look Out For On This Dashboard
Organic Mobile Vs Desktop Report
This report shows the device category used by your users who found your site through organic search.
Organic Traffic
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- Shows a simple graph of the organic traffic over time throughout the day over a week.
- You can see the times people are engaging/finding your site.
- You can see what days are the most popular.
- Knowing this helps you with email campaigns and configuring ad spend campaigns since you know the best time to reach your visitors!
Organic Engagement
TRACK CONTENT ENGAGEMENT
What To Look Out For On This Dashboard
Referral & Link Analysis Report
This report shows you who your best partners are and where you should spend more ad spend on or time getting more traffic.
It also shows you who is sending you traffic and how that traffic is engaging on the site.
What To Look Out For In This Report
Organic Goal Completions Report
This simply tracks all goals completed on your website by people finding it through search engines.
If this is low, it means that you’re ranking for keywords/terms that don’t accurately describe what your website is about.
Organic By City: What this report shows
Shows you in which cities you are ranking nicely for local searches.
- LONDON
- NEW YORK
- TOKYO
- BERLIN
- ROME
- HONG KONG
- ZAGREB
- HELSINKI
- BRISBANE
Which cities do you need to boost your local SEO to get an exponential return?

Google shows different search results based on a users location.

What To Look Out For In This Report
Content Analysis Dashboard
This report provides a holistic overview of the content on your website and how your visitors are engaging with it.
Pageviews & Unique Pageviews By Page Title
This report shows you the most popular pages on your site and how people are engaging on them. It shows you which pages you must ensure are the best they can be and are optimised to convert highly!
Visits & % New Visits By Landing Page
This report shows you which pages new visitors are finding. So make sure that you optimise these particular pages for first time visitors!
Avg. Time On Page & Bounce Rate By Page Title
This shows you which pages you need to fix first. Start with the pages where people are spending a lot of time and then bouncing! Get these fixed asap! Basically, people are consuming your content but then not sure what to do next so they leave your website!
Exits & Pageviews By Page
Which pages are the last pages your visitors are seeing. Basically, you want people to stay on the site so this shows you which pages people are leaving on! Maybe offer something on these pages to get people to stay! You need to analyze why people are leaving on these pages and fix it!
What To Look Out For On This Dashboard
Visitor Behavior Dashboard
You need to look at your visitors and see how engaged they are with your site.
This report does just that!
Visitors Behavior Report
Recency of your visitors
How many days passed since they last visited
The percentage of new vs returning visitors
How frequently they visit your site
TRACK THOSE VISITORS!
Recency
If most of your traffic is all in the last 3 days, then you need to integrate a good sales funnel.
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Frequency
If most of your traffic is under 2 sessions, then you also need to integrate a good sales funnel.
[dt_button link=”https://lab41.co/growth-strategy” target_blank=”false” button_alignment=”default” animation=”fadeIn” size=”medium” style=”outline_with_bg” bg_color_style=”custom” bg_color=”#ffffff” bg_hover_color_style=”custom” bg_hover_color=”#CC0000″ text_color_style=”ffffff” text_color=”#333333″ text_hover_color_style=”custom” text_hover_color=”#ffffff” icon=”fa fa-chevron-circle-right” icon_align=”right”]READ MORE[/dt_button]
What To Look Out For On This Dashboard
Conversion Tracking Dashboard
This report shows you how visitors convert in engaged visitors, readers and subscribers over different periods of time.
And not only the conversion rates, but also the numbers of visitors that converted, so you can keep tabs on how your content engages visitors and how your list grows.
The Conversion Tracking Report shows you if your website is improving or not!
Key Terms You Must Know
Low Reader Conversion Rate
The likely cause of this is:
poor/low quality content
difficult navigation
lack of interlinking (where a person will navigate from article to article)
Low Engaged Conversion Rate
- This means your content is too short. People are quickly reading it and moving on.
- I would suggest increasing the length of your content to engage people for longer.
Find out the cause of the low reader conversion rate and fix it!
You want to keep improving the reader & engaged metrics – and the signups should follow!
