Understanding Your Website Analytics Reports • Lab41

Click here to view
full list of dashboards:

OPEN DASHBOARDS

Basic

This report tells you at a glance how your site is performing.

Content Analysis

This report provides a holistic overview of the content on your website and how your visitors are engaging with it.

Traffic Overview

This report tells you about your traffic sources so you can see which traffic sources are converting and which are not.

Visitor Behavior

This report looks at your visitors and see how engaged they are with your site.

Search Engine Analysis

This report provides a holistic overview of the organic traffic to the website.

Conversion Tracking

This report shows you how visitors convert in engaged visitors, readers and subscribers over different periods of time.

Basic Dashboard

This report tells you at a glance how your site is performing.

This dashboard will answer the following questions about your website:

Number of visitors?

How many times the visitors have completed your goals?

What are your conversion rates?

What content gets the most visits?

Who sends traffic to your website?

Key Terms You Must Know

Reader

People who viewed more than 2 pages. They’re happy!

Engaged

People who stayed on your site for more than 1 minute.

Contact Us

People who filled out your contact form.

Lead Maximiser Leads

People who signed up using our Lead Max tech.

What To Look Out For On This Dashboard

Readers Table: Low Number Of Readers

Your content is boring. People don’t want to view more pages.
Your navigation isn’t enticing so people aren’t browsing through the site.

Engaged Table: Low Engaged Visitors

Means the traffic you’re getting isn’t converting or relevant.
Find a better source of traffic.

Visits By Source Table: Diverse Traffic Sources

You want a good spread of traffic sources. This reduces the risk of losing a traffic source and it having a massive impact on your business.
If over 35% of your traffic comes from Google you’re vulnerable to algorithm changes!

Need help getting this fixed?

SiteBOOST

LeadMAX

Lead Generation

Traffic Overview Dashboard

This report tells you about your traffic sources so you can see which traffic sources are converting and which are not.

This dashboard will identify who sends you website traffic.

Traffic Source Diversity

If you focus to get only one type of traffic you might end up with no traffic at all one day. Say for example that Google changes its algorithm. What will you do if your traffic is 80% from Google and you lose it all overnight?

The same applies for referrals, which might remove the links to your site and direct traffic, who are returning visitors who may not purchase your product/service multiple times.

So you want an even spread of traffic sources. See table on right for a good balance.

A Good Traffic Balance

50% Organic Traffic
25% Referral Traffic
20% Direct traffic
5% Campaigns and other sources

What To Look Out For On This Dashboard

Good Traffic Balance Between Sources

Means less reliance on 1 particular traffic source.

Identify Converting Traffic Sources

Spend more money improving these traffic sources.

Identify Converting Keywords

Consider SEO to boost them even further. Remember that the results can be exponential here. So if you’re ranking in position 3 for a keyword that converts well, a position 1 ranking could triple or quadruple the results!

Basically, check the conversion rate in the tables so you can see not only who sends you traffic, but also who sends you traffic that converts, which is a lot more valuable!

Need help getting this fixed?

SiteBOOST

LeadMAX

Lead Generation

Search Engine Analysis Dashboard

This dashboard provides a holistic overview of the organic traffic to the website.
This is the traffic that is coming to you for free from the search engines!

Search Engine Traffic

Google Searches
Other Search Engines

Which search engines are driving your organic traffic?
Check that Google is over 80%, if not, you need to work on your Google rankings.

Entrances & Users By Keyword

This table shows if the people who found your site with a keyword found what they were looking for.
The entrances metric shows how many people arrived at the site.
The users metrics show how many users viewed or interacted with your site.
So people who 'entered' and found what they are looking for, and then stayed are recorded as users.
This report shows you which keywords visitors came to your site and how they interacted.

What To Look Out For On This Dashboard

You should find the ‘entrances’ closely resembles the ‘users’ otherwise people are finding your site through a keyword and quickly leaving since it’s not helping them.

If entrances is way higher than users it means that for a keyword are not finding what they’re looking for so leaving. (So look to see what page they found with that keyword and improve it to meet their needs so that they stay and become a user.)

Organic Mobile Vs Desktop Report

This report shows the device category used by your users who found your site through organic search.

Organic Traffic

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Shows a simple graph of the organic traffic over time throughout the day over a week.
You can see the times people are engaging/finding your site.
You can see what days are the most popular.
Knowing this helps you with email campaigns and configuring ad spend campaigns since you know the best time to reach your visitors!

Organic Engagement

This shows you which pages to fix to get the biggest return.

This shows you the top pages that are engaging users.

A high bounce rate means they left your site.

TRACK CONTENT ENGAGEMENT

What To Look Out For On This Dashboard

Pages with a high time on site and a high bounce rate means, people consumed your content and didn’t take action. (So you need to add a clear call to action or next step on these pages.)

Basically, you need to fix up the pages with high bounce rates so that you keep people on your site longer.

Since these are the pages your visitors are finding and spending time on, you must focus on making these few pages amazing with a good call to action!

Referral & Link Analysis Report

This report shows you who your best partners are and where you should spend more ad spend on or time getting more traffic.
It also shows you who is sending you traffic and how that traffic is engaging on the site.

Goal completions refers to any goal completed.

What To Look Out For In This Report

Identify sites that send you traffic with a high goal conversion and spend more of your effort getting more traffic from them.

It means that their audience is the perfect audience for your website.

Organic Goal Completions Report

This simply tracks all goals completed on your website by people finding it through search engines.
If this is low, it means that you’re ranking for keywords/terms that don’t accurately describe what your website is about.

Organic By City: What this report shows

Shows you in which cities you are ranking nicely for local searches.

LONDON
NEW YORK
TOKYO
BERLIN
ROME
HONG KONG
ZAGREB
HELSINKI
BRISBANE

Which cities do you need to boost your local SEO to get an exponential return?

Google shows different search results based on a users location.

What To Look Out For In This Report

Identify the lower cities and with a little SEO push you could get more rankings and much more traffic.

Remember that a position or 2 increase in rankings for searches in those cities could generate a 50% traffic boost. The traffic boost is exponential between positions 3 in the rankings and position 1! Basically, you need to do some local SEO for cities that send you some traffic but not a lot.

Need help getting this fixed?

Search Term Analysis

SEO Assist

SEO Copywriting

Content Analysis Dashboard

This report provides a holistic overview of the content on your website and how your visitors are engaging with it.

Pageviews & Unique Pageviews By Page Title
This report shows you the most popular pages on your site and how people are engaging on them. It shows you which pages you must ensure are the best they can be and are optimised to convert highly!
Visits & % New Visits By Landing Page
This report shows you which pages new visitors are finding. So make sure that you optimise these particular pages for first time visitors!
Avg. Time On Page & Bounce Rate By Page Title
This shows you which pages you need to fix first. Start with the pages where people are spending a lot of time and then bouncing! Get these fixed asap! Basically, people are consuming your content but then not sure what to do next so they leave your website!
Exits & Pageviews By Page
Which pages are the last pages your visitors are seeing. Basically, you want people to stay on the site so this shows you which pages people are leaving on! Maybe offer something on these pages to get people to stay! You need to analyze why people are leaving on these pages and fix it!

What To Look Out For On This Dashboard

Look for pages that have a high bounce rate and high time on site since people are finding these pages and reading them but then leaving your website!

Either you need better navigation or a better call to action to keep them on the site and take action!

Need help getting this fixed?

SEO Copywriting

Content Creation

Visitor Behavior Dashboard

You need to look at your visitors and see how engaged they are with your site.
This report does just that!

Visitors Behavior Report

Recency of your visitors
How many days passed since they last visited
The percentage of new vs returning visitors
How frequently they visit your site

TRACK THOSE VISITORS!

Recency

If most of your traffic is all in the last 3 days, then you need to integrate a good sales funnel.
[dt_button link=”https://lab41.co/growth-strategy” target_blank=”false” button_alignment=”default” animation=”fadeIn” size=”medium” style=”outline_with_bg” bg_color_style=”custom” bg_color=”#ffffff” bg_hover_color_style=”custom” bg_hover_color=”#CC0000″ text_color_style=”ffffff” text_color=”#333333″ text_hover_color_style=”custom” text_hover_color=”#ffffff” icon=”fa fa-chevron-circle-right” icon_align=”right”]READ MORE[/dt_button]

Frequency

If most of your traffic is under 2 sessions, then you also need to integrate a good sales funnel.

[dt_button link=”https://lab41.co/growth-strategy” target_blank=”false” button_alignment=”default” animation=”fadeIn” size=”medium” style=”outline_with_bg” bg_color_style=”custom” bg_color=”#ffffff” bg_hover_color_style=”custom” bg_hover_color=”#CC0000″ text_color_style=”ffffff” text_color=”#333333″ text_hover_color_style=”custom” text_hover_color=”#ffffff” icon=”fa fa-chevron-circle-right” icon_align=”right”]READ MORE[/dt_button]

What To Look Out For On This Dashboard

Use these insights to make changes on your website and try to convert more visitors to come back to your website more frequently and repeatedly.

Need help getting this fixed?

Propect LinkIN

Conversion Tracking Dashboard

This report shows you how visitors convert in engaged visitors, readers and subscribers over different periods of time.
And not only the conversion rates, but also the numbers of visitors that converted, so you can keep tabs on how your content engages visitors and how your list grows.

The Conversion Tracking Report shows you if your website is improving or not!

Key Terms You Must Know

Reader

Visitors who viewed more than 1 page.

Engaged Visitor

Visitors who stay on your website longer than the average. We track people who spend over 1 minute on your site as being engaged.

Low Reader Conversion Rate

The likely cause of this is:

poor/low quality content
difficult navigation
lack of interlinking (where a person will navigate from article to article)

Low Engaged Conversion Rate

This means your content is too short. People are quickly reading it and moving on.
I would suggest increasing the length of your content to engage people for longer.

Find out the cause of the low reader conversion rate and fix it!

You want to keep improving the reader & engaged metrics – and the signups should follow!

What To Look Out For On This Dashboard

Use these insights to make changes on your website and try to convert more visitors to come back to your website more frequently and repeatedly.

Need help getting this fixed?

Prospect LinkIN

LeadMAX

Conversion Rate Boost

Click here to view full list of dashboards:

Basic

Read More »

Content Analysis

Read More »

Traffic Overview

Read More »

Visitor Behavior

Read More »

Search Engine Analysis

Read More »

Conversion Tracking

Read More »

Basic Dashboard

This report tells you at a glance how your site is performing.

This dashboard will answer the following questions about your website:

Number of visitors?

How many times the visitors have completed your goals?

What are your conversion rates?

What content gets the most visits?

Who sends traffic to your website?

Key Terms You Must Know

Reader

Engaged

Contact Us

Lead Maximiser Leads

What To Look Out For On This Dashboard

Top Articles Table: Articles That Aren’t Engaging People

Readers Table: Low Number Of Readers

Engaged Table: Low Engaged Visitors

Visits By Source Table: Diverse Traffic Sources

Need help getting this fixed?

Traffic Overview Dashboard

This report tells you about your traffic sources so you can see which traffic sources are converting and which are not.

This dashboard will identify who sends you website traffic.

Traffic Source Diversity

If you focus to get only one type of traffic you might end up with no traffic at all one day. Say for example that Google changes its algorithm. What will you do if your traffic is 80% from Google and you lose it all overnight?

The same applies for referrals, which might remove the links to your site and direct traffic, who are returning visitors who may not purchase your product/service multiple times.

So you want an even spread of traffic sources. See table on right for a good balance.

A Good Traffic Balance

What To Look Out For On This Dashboard

Good Traffic Balance Between Sources

Identify Converting Traffic Sources

Identify Converting Keywords

Basically, check the conversion rate in the tables so you can see not only who sends you traffic, but also who sends you traffic that converts, which is a lot more valuable!

Need help getting this fixed?

Search Engine Analysis Dashboard

This dashboard provides a holistic overview of the organic traffic to the website. This is the traffic that is coming to you for free from the search engines!

Search Engine Traffic

Entrances & Users By Keyword

This table shows if the people who found your site with a keyword found what they were looking for.

The entrances metric shows how many people arrived at the site.

The users metrics show how many users viewed or interacted with your site.

So people who 'entered' and found what they are looking for, and then stayed are recorded as users.

This report shows you which keywords visitors came to your site and how they interacted.

What To Look Out For On This Dashboard

You should find the ‘entrances’ closely resembles the ‘users’ otherwise people are finding your site through a keyword and quickly leaving since it’s not helping them.

If entrances is way higher than users it means that for a keyword are not finding what they’re looking for so leaving. (So look to see what page they found with that keyword and improve it to meet their needs so that they stay and become a user.)

Organic Mobile Vs Desktop Report

Organic Traffic

Organic Engagement

This shows you which pages to fix to get the biggest return.

This shows you the top pages that are engaging users.

A high bounce rate means they left your site.

TRACK CONTENT ENGAGEMENT

What To Look Out For On This Dashboard

Pages with a high time on site and a high bounce rate means, people consumed your content and didn’t take action. (So you need to add a clear call to action or next step on these pages.)

Basically, you need to fix up the pages with high bounce rates so that you keep people on your site longer.

Since these are the pages your visitors are finding and spending time on, you must focus on making these few pages amazing with a good call to action!

Referral & Link Analysis Report

Goal completions refers to any goal completed.

What To Look Out For In This Report

Identify sites that send you traffic with a high goal conversion and spend more of your effort getting more traffic from them.

It means that their audience is the perfect audience for your website.

Organic Goal Completions Report

Organic By City: What this report shows

What To Look Out For In This Report

Identify the lower cities and with a little SEO push you could get more rankings and much more traffic.

Remember that a position or 2 increase in rankings for searches in those cities could generate a 50% traffic boost. The traffic boost is exponential between positions 3 in the rankings and position 1! Basically, you need to do some local SEO for cities that send you some traffic but not a lot.

Need help getting this fixed?

Click here to view
full list of dashboards:

This dashboard provides a holistic overview of the organic traffic to the website.
This is the traffic that is coming to you for free from the search engines!

You need to look at your visitors and see how engaged they are with your site.
This report does just that!

This report shows you how visitors convert in engaged visitors, readers and subscribers over different periods of time.
And not only the conversion rates, but also the numbers of visitors that converted, so you can keep tabs on how your content engages visitors and how your list grows.